In May 2024, Manan Gupta, our Beauty & Wellbeing General Manager for Pakistan, Turkey, Arabia, and Bangladesh, engaged in a thought-provoking dialogue at Seamless Middle East. The conversation, led by Dr. Flevy Lasrado, Marketing Program Director at the University of Wollongong in Dubai, revolved around the pivotal findings of Unilever's study on "Empowering Arab Content Creators to Drive Sustainability."
Manan highlighted our findings of how consumers have low awareness and engagement on sustainability in the Middle East. Our research underscores the necessity of bridging this gap and enhancing understanding to foster a more sustainable future. Furthermore, the study illuminated the influential role of content creators in shaping consumer behaviors. Their creative endeavors have the potential to contribute to a reduction in global carbon emissions by 5%, signifying a substantial stride towards systemic change.
By empowering Arab content creators, we are amplifying voices that can drive meaningful change. Together, we can pave the way for a greener, more sustainable future for all.