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Rexona Brings the 2026 FIFA World Cup Winner's Trophy and 2027 FIFA Women's World Cup Winner's Trophy to Riyadh

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Rexona is dedicated to empowering football and encouraging movement through impactful events. By supporting both men and women's football globally, our leading brands like Rexona and Dove Men+Care, aim to inspire communities and foster a love for the sport. Their commitment to promoting an active lifestyle aligns with the broader vision of creating vibrant and engaged societies.

Boulevard City Riyadh where Rexona hosted the FIFA trophies

On April 15, 2025, Rexona hosted a landmark event in Riyadh bringing the iconic 2026 FIFA World Cup winner's trophy and the 2027 FIFA Women's World Cup winner's trophy to Boulevard City. The event marked the beginning of the Road to the 2026 World Cup, celebrating the rapid growth of football in Saudi Arabia and the wider region. This important milestone aligns with Saudi Vision 2030, which emphasizes the importance of sports in empowering youth and fostering community engagement. By promoting football, Rexona, featuring Dove Men+Care, contributed to the development of the sport at all levels, supporting the nation's vision for a vibrant and active society.

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The event at Boulevard City was a celebration for the entire community. Attendees had the chance to participate in interactive games, take photos with the FIFA World Cup trophies, and enjoy exclusive promotions with our partners. Influencers and key opinion formers were also present to share the excitement with a broader audience.

People playing soccer during Rexona’s FIFA trophies event

To participate in this unique event, attendees purchased the limited-edition Rexona, available exclusively at Panda, the largest retailer in Saudi Arabia. This special edition served as their ticket to the trophy space at Boulevard City, offering a once-in-a-lifetime opportunity to get up close with the FIFA World Cup trophies. Our collaboration with Panda ensured that this event reached a broader audience and shared the excitement with even more football fans.

Rexona stand at markets for FIFA trophies event
A photo of Shazia Syed
Shazia Syed, General Manager of our Personal Care business

Shazia Syed, General Manager of our Personal Care business, expressed her enthusiasm: "We were thrilled to bring the FIFA World Cup trophies to Riyadh. This event symbolized our dedication to supporting football in the region and aligned with our vision for the future. At Unilever, we believe in the power of sports to inspire and unite communities, and we are proud to be part of Saudi Arabia's journey towards Vision 2030."

Hosting the FIFA World Cup trophies in Riyadh was a significant milestone for us. It highlighted our commitment to football and our role in supporting both men's and women's sports globally.

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