Closeup is the third most-chosen toothpaste in the world,[a] reaching consumers in over 57 countries. The brand, known for being fresh, funky and fun, has one goal: to give millions of people the fresh breath and confidence to get close.
Since Closeup’s launch in 1967, innovation has been baked into its DNA. The power brand pioneered gels when everyone else was talking pastes, changing the conversation from cavities to connection.
It’s the same type of energy Closeup infuses into everything it does – from products to communications – keeping things young, modern and fresh without forgetting the science of it all. With bold flavours, vibrant colours and innovations, Closeup is committed to helping consumers translate that oral care chemistry into confidence.
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Closeup oral care products | Closeup | Toothpaste for Fresh Breath