Unilever’s largest detergent brand, OMO (also known as Persil, Skip or Surf Excel depending on where you live), believes you can’t unleash your full potential without getting stuck in and getting dirty. So embrace the glory and the grime of every step on your journey to becoming your personal best. We’ll be there to wash it all off so you can go again. Play on!
TOUGH ON STAINS KIND TO PLANET
As laundry uses resources and produces waste, the way we go about it can make a big difference to the environment.
Dirt Is Good heritage
- In the early 20th century, our family of brands focused on whiteness and cleanliness.
- By the late 1980s, we were focusing on advanced science.
- It wasn’t until the early 2000s that a seemingly counter-intuitive idea was born – Dirt Is Good.
- Over the last 20 years, we have been the only leading laundry brand to show that getting dirty is a positive experience for all.
- Our purpose is to encourage people to unleash their full potential, showing their determination and resilience through the power of getting dirty.
History of Dirt Is Good
- OMO, Persil, Skip, Surf Excel, Breeze, Rinso: Unilever’s largest detergent family may be known by different names around the world, but they are all united by two things: the commitment to getting clothes clean and the belief that Dirt Is Good. Learn more.
Contact Unilever about OMO
If you have any questions or comments about OMO, please visit our contact page.