Born in the salon over 70 years ago, TRESemmé is admired across the globe for our salon-worthy products and style-first approach. TRESemmé understands how great hair gives you the confidence to walk taller every day.
Delivering that feeling has driven TRESemmé since Edna L. Emmé founded the brand in 1948. She embodied this confidence; the perfect role model for inspiring modern women today. Intelligent and beautiful, Edna was a rule breaker and entrepreneur, a powerful package who was admired for her beauty but remembered her for her intelligence and tenacity.
Having worked as a hairdresser in her sister’s salon, she knew how great hair boosts confidence. So at a time when professional products were just available in salons, it was Edna who had the vision to bring professional-quality hair to women at home – making hair history by introducing TRESemmé to the public.
IF A WOMAN IS FEELING LOW IN HER MIND, A TRIP TO THE BEAUTY SHOP WILL PEP HER UP EVERY TIME.
Edna Emmé
TRESemmé is dedicated to making salon-quality products without the salon price because we are powered by a simple truth: every woman deserves to look and feel fabulous, like they have just stepped out of the salon. We are proud to be PETA-certified cruelty-free and do not test on animals anywhere in the world.
New technology that combines AI, physics, data and material science is helping our Marketing teams create high-quality product imagery faster and more cost-effectively. Discover how digital twin technology is evolving our approach to content.